I am powering through the last edit of my manuscript before it heads off to the copyeditor, so time is even more sparse than usual (with which I’m sure all of you are quite familiar). Subsequently, this week I am sharing a post I wrote for Hometown Pasadena.
As writers, we must also be business women in order to market and promote our books—and as this may not come naturally to some of us (that would be me), I thought this conference looked intriguing. I like the concept and even the words in which they promote it—very real, down to earth, welcoming and inclusive.
Actualizing Your Dream
In the 1970′s, women burned bras, marched, and raised their voices, pushing their agenda for equality and led by the likes of Gloria Steinem, Betty Friedan and Bella Abzug.
Economic and social constraints slowly and eventually loosened, and women (who, let’s be real, have always had to forge their own way) said, watch out world, here we come. The intervening forty years have seen women break through all sorts of glass ceilings, in all sorts of fields (bravo and cue the applause).
Yet, there is still work to be done.
To address this, Nada Jones of ltd365 will host her 2nd annual ltdLIVE: A Conference for Entrepreneurial Women at the Pasadena Convention Center. Their mission, she says, is to “help women actualize their life’s passion through entrepreneurship and make the process inspirational, accessible and achievable.”
Lian Dolan, author of "Helen of Pasadena"
Lian Dolan, author of Helen of Pasadena, prior host of the award-winning talk show Satellite Sisters and current author of the blog and podcast The Chaos Chronicles, will be master of ceremonies.
Keynote speakers will be Kate Somerville of Skin Health Pyramid and Lee Rhodes of glassybaby (product pictured above). Miss Representation, a film by Jennifer Siebel Newsom which premiered in 2011 at the Sundance Film Festival and was broadcast on OWN (Oprah Winfrey Network), will be screened the evening before the conference with Newsom holding a Q&A afterwards. There will also be a meet-up with actress, producer and talk show host Ricki Lake.
Break-out sessions on February 1st and master class seminars on the 2nd will focus on the needs of women in every stage of business, from start-ups needing to know the tools required to begin their own business to existing enterprises that want to grow and expand. One discussion will consider what makes women approach business differently than men, and how they can use that to their advantage.
The Financial Literacy session on Wednesday morning is described as “everything you need to know about money—it’s not evil, just misunderstood,” and at the panel that follows you’ll “hear four women share the good, the bad and the ugly of how they do it.”
Finally, the ProFounder Swap & Meet event is where you can make contact with what Nada Jones believes is “your greatest existing resource—your community.”
ltdLIVE: a Conference for Entrepreneurial Woman
Wednesday and Thursday, February 1st & 2nd, 8 a.m.-6 p.m.
Tickets: $150-$225
For more info, visit ltd365LIVE.com.
© 2012 Kat Ward
